Custom business websites
Focused brochure and informational websites built directly in semantic HTML, modern CSS and carefully chosen JavaScript.
Purpose-built HTML, CSS + JavaScript
Built around the idea.
Not around a template.
Custom front-end development for projects that need a focused, lightweight website or an experience that does not fit comfortably inside a standard WordPress build.
Tell me about your projectThe right tool for the job
Sometimes less platform means more freedom.
Not every website needs a content-management system, a stack of plugins or a pre-built theme. A custom build can provide tighter control over design, behavior and performance.
The recommendation starts with what the website needs to accomplish—not with forcing every project into the same technical solution.
Custom capabilities
Designed and developed with purpose.
The scope is shaped around the content, interactions and business goal rather than a predetermined package.
Landing pages
Purposeful standalone pages for a service, campaign or offer, with a clear message and conversion path.
Interactive features
Thoughtful front-end interactions, calculators, filters or interface elements when standard page components are not enough.
Design implementation
Accurate development from supplied design files, with responsive behavior and accessibility considered throughout.
Front-end improvements
Targeted HTML, CSS and JavaScript work for an existing website that needs a cleaner or more capable interface.
Performance-conscious builds
Lean assets, stable layouts and restrained scripting that support a faster, more comfortable user experience.
Choosing an approach
Which kind of build fits the project?
Many small-business websites are mostly set and forget. That can work well with either approach—the deciding factors are budget, scope and whether a content-management system adds useful value.
A custom build may fit when
- The website will rarely need content changes
- The project needs a distinctive layout or interaction
- Tight control over code, behavior and page weight matters
- There is no practical reason to maintain a CMS
A WordPress package may fit when
- You want a clearly defined, lower-cost starter package
- The website needs standard Home, About, Services and Contact pages
- You want the option to make occasional edits through an admin area
- You prefer a widely supported platform that another WordPress professional can work with later
Built into the work
Quality is more than how the page looks.
The visual design and the underlying implementation should support each other.
Semantic structure
Meaningful HTML and logical heading hierarchy give browsers, assistive technology and search systems a clearer document.
Responsive behavior
Layouts and interactions are considered across desktop, tablet and mobile screen sizes.
Accessible interaction
Keyboard use, focus visibility, labels, contrast and reduced-motion preferences are considered during development.
Maintainable code
Reusable classes and restrained scripting keep the project easier to understand and extend.
Scope and pricing
Quoted around the work—not squeezed into a generic package.
Custom development varies according to page count, design requirements, interactions, content readiness and the systems the website must connect with.
What helps shape the quote
- Number and complexity of pages
- Whether designs are supplied or created as part of the project
- Custom interactions or JavaScript functionality
- Content, imagery and asset preparation
- Forms, services or third-party integrations
- Deployment and ongoing maintenance requirements
After reviewing the questionnaire, I’ll confirm whether the project is a good fit and provide a clearly defined scope.
Available separately
Extend the foundation where it matters.
Analytics and SEO requirements are scoped according to the website and can be added as separate services.
Analytics configuration
Measure meaningful actions
GA4 and Google Tag Manager configuration for phone, email, form, outbound-link, scroll and key-event tracking.
Explore analytics setupSEO Foundations
Prepare the website for search
On-page and technical SEO adapted to the additional manual requirements of a custom HTML website.
Explore SEO FoundationsHow it works
From requirements to a working website.
- 01
Questionnaire
You share the business goal, required pages, preferred functionality and the materials already available.
- 02
Recommendation
I assess whether custom development is the right approach and clarify any important technical decisions.
- 03
Scope and build
Once the scope is agreed, the website is designed and developed around the approved requirements.
- 04
Test and launch
The completed work is reviewed across relevant screen sizes and interactions before handoff or deployment.
Common questions
Before we get started.
Will I be able to edit the website myself?
A custom HTML website does not automatically include a visual content-management system. If frequent client-managed editing is important, WordPress may be the better recommendation.
Why is there no fixed package price?
Custom projects can differ substantially in page structure, design, interactions and integrations. A defined quote prevents simple projects from subsidizing complex ones and makes the agreed scope clear.
Can you work from a design supplied by someone else?
Yes. Supplied design files can be assessed and developed into a responsive front end, subject to the project scope and suitability of the designs.
Does custom development automatically improve performance?
A lean custom build can avoid unnecessary platform overhead, but performance still depends on images, fonts, third-party scripts, hosting and the functionality required.
Do you build ecommerce or membership applications?
Those are not currently a core service. The initial questionnaire helps identify whether the requested functionality falls within the work offered.
Have something different in mind?
Let’s find the right
way to build it.
Complete the initial questionnaire and I’ll review the project personally.
Complete the client questionnaire