How information is handled
Privacy Policy
This policy explains what information Paramount Advantage LLC may collect through this website, why it is used and the choices available to you.
Overview
Paramount Advantage LLC ("Paramount Advantage," "we," "us" or "our") provides website development, website improvement, website care, search engine optimization and analytics-related services. This policy applies to information collected through paramountadvantage.llc. It does not govern a client's website or the privacy practices of websites linked from this site.
Information we may collect
Information you provide
When you submit a contact form, enquiry form or client questionnaire, you may provide information such as your name, business name, email address, telephone number, website address, project goals, budget, requested services and other details you choose to include. If you become a client, we may also collect information needed to communicate with you, prepare proposals, provide services and maintain business records.
Please do not submit passwords, payment-card details, government identification numbers, health information or other sensitive personal information through a website form.
Information collected automatically
When you visit the site, certain technical and usage information may be collected automatically. This can include IP address, browser and device type, operating system, approximate geographic area, referring page, pages viewed, links or buttons used, dates and times of visits and diagnostic or security information.
How we use information
We may use information to:
- Respond to enquiries and determine whether a project or service is a suitable fit;
- Prepare proposals, communicate about requested work and provide contracted services;
- Operate, maintain, troubleshoot and improve the website;
- Understand how visitors find and use the site;
- Protect the site, forms, visitors and business against spam, bots, fraud and abuse;
- Maintain appropriate business, tax and legal records; and
- Comply with applicable law and enforce agreements.
We do not sell your personal information.
Google Analytics and Google Tag Manager
This site uses Google Analytics 4 (GA4) to help us understand website traffic and how visitors interact with pages and features. Google Analytics may use cookies or similar technologies and may process information such as device and browser information, approximate location derived from IP address, referral source, pages visited, interactions and visit timing. We use this information to evaluate site performance and improve the website and our services.
Google Tag Manager (GTM) is used to manage and deliver website measurement tags. GTM itself is a tag-management system; tags deployed through it, including Google Analytics, may collect information as described in this policy.
Google processes information according to its own Privacy Policy. You can also learn about Google Analytics privacy and data safeguards and install the Google Analytics Opt-out Browser Add-on.
Cloudflare Turnstile
Forms on this site are protected by Cloudflare Turnstile, which may operate invisibly in the background. Turnstile helps distinguish people from automated traffic and protect the site against spam, bots, malicious activity and abuse.
Cloudflare states that Turnstile may process limited client-side signals such as IP address, TLS fingerprint, user-agent header, site key and the associated website origin. Cloudflare describes these signals as necessary for bot detection and blocking, and not for identifying, profiling or targeting individuals.
Your use of forms protected by Turnstile is subject to Cloudflare's Turnstile Privacy Addendum and Privacy Policy.
Data retention and security
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including responding to enquiries, providing services, maintaining business records, resolving disputes and meeting legal obligations. Retention periods vary according to the type of information and why it was collected.
We use reasonable administrative and technical safeguards appropriate to a small service business. No internet transmission, website or storage system can be guaranteed completely secure, however, and information submitted online is provided at your own risk.
Your choices and requests
You may ask whether we hold personal information about you and request that inaccurate information be corrected or information be deleted, subject to applicable legal, contractual and recordkeeping requirements. You may also limit analytics through available site controls, browser settings or Google's opt-out tool.
Privacy rights vary by location. If a law applicable to you provides additional rights, we will consider a verified request in accordance with that law. We may need enough information to confirm your identity and locate the relevant records before completing a request.
Children's privacy
This site and its services are intended for businesses and adults. They are not directed to children under 13, and we do not knowingly collect personal information from children under 13 through this website.
External links
This website may link to websites operated by other organizations. Their privacy and security practices are governed by their own policies, and Paramount Advantage is not responsible for the content or practices of those sites.
Changes to this policy
We may update this policy when our website, services, service providers or legal obligations change. The revised policy will be posted on this page with a new effective date. Material changes may also be highlighted on the site when appropriate.
Questions or requests
Contact Paramount Advantage
For a question about this policy or a privacy request, contact Paramount Advantage LLC through the website's secure enquiry form. Please do not include sensitive personal information.
Contact Paramount Advantage