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The Paramount Advantage journal

Articles

Practical guidance on websites, performance, analytics, SEO and the technical decisions that help small businesses move forward.

From the journal

Latest articles

Small business website displayed alongside SEO performance analytics on a developer's monitor.
SEO & Website Visibility

What Does “SEO-Ready” Actually Mean for a Small Business Website?

You’ll see “SEO-ready website” in plenty of web design proposals. It sounds reassuring, especially when you’re spending real money on a new site and want people…

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WordPress content editor and custom HTML code displayed on two monitors for website development comparison.
Web Design & Development

WordPress vs Custom HTML: Which Is Better for a Small Business?

There are several ways to build a good website. Some businesses use WordPress, some use drop-in website builders, and others have a developer build the site…

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Small business owner reviewing website design costs and project proposals on a laptop.
Web Design & Development

How Much Should a Small Business Website Cost?

Ask five web developers what a small business website should cost, and you might receive five very different quotes. One could come in at a few…

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